We’re more than consultants - we’re your partners in progress.

Partners in Progress

Small to medium-sized businesses often face big challenges—whether it’s streamlining daily operations, growing a customer base, or managing a team. At the heart of our consultancy is a straightforward philosophy: strategies only work if they’re implemented effectively. That’s why we go beyond creating business and marketing plans—we partner with you to put them into action.

From guiding your leadership team to setting up time-saving systems or motivating your staff, we don’t just provide advice; we work alongside you to make meaningful, lasting changes that help your business thrive.

Our Approach

You don’t always know what you need—and that’s okay. Whether you’re feeling stuck, overwhelmed, or unsure about the next steps, we’ll work with you to simplify, plan, and execute. Marketing and business strategy go hand in hand, and we ensure your internal processes are ready to support any growth you achieve.

Feeling stuck? Spending too much time managing your business instead of growing it? Let’s create a clear map to get you where you want to be.

Sarah Hull 

Business Consultant & Problem-Solver Extraordinaire  

A business consultant with over 15 years of experience, Sarah Hull has a knack for transforming challenges into opportunities. She has partnered with SMEs, start-ups, and not-for-profits across diverse industries to optimise operations, improve governance, and scale businesses effectively.

From streamlining internal processes for community organisations to implementing strategic frameworks for growing enterprises, Sarah’s hands-on approach and ability to inspire teams consistently deliver measurable results. Her expertise in strategic planning, governance, and process improvement is matched by her passion for helping businesses simplify complexities and achieve long-term success.

Krystal Howard-Clarke

Marketing Strategist, Storyteller, and Business Consultant

With a decade of experience, Krystal Howard-Clarke brings creativity and strategy together to connect businesses with their audiences. Her career spans journalism, editing, and crafting marketing campaigns for some of Australia’s most recognisable brands.

Krystal specialises in creating customer-focused strategies and solving complex challenges with practical solutions. Whether it’s building SEO-rich campaigns, developing marketing strategies, or refining brand messaging, she delivers impactful results. From start-ups to corporates, Krystal’s approachable style helps businesses find clarity and create lasting connections with their customers.

What We Do…

We offer a comprehensive range of services to make your business run more smoothly and grow sustainably:

Leadership & Team Training

  • Leadership mentoring

  • Change management mentoring

  • Team training and motivation. 

Marketing Strategy & Planning

  • Brand coaching and unique value proposition (UVP) development

  • Marketing plans and campaign execution

  • SEO audits and organic/paid social strategies. 

Streamlining Your Business

  • Systems mapping and time-saving process improvements

  • Risk workshops and framework development

  • Software and automation implementation. 

Planning for Growth

  • Strategic planning workshops

  • Product launch coaching

  • Stakeholder engagement and fundraising strategy. 

How we work together…

No business is too small to benefit from better planning, time-saving processes, and a clear roadmap for growth.

Step 1: Free Coffee Catch-Up

Let’s talk! Book a free conversation where we’ll get to know your business, your goals, and the challenges you’re facing. This is a no-obligation way to figure out if working with a consultant is the right move for you.

Step 2: Assess & Strategise

We dive into your business to understand what’s really going on. Sometimes, the problems you see are symptoms of deeper issues. Together, we’ll identify the cause and create a bespoke plan that works for you.

Step 3: Implement & Empower

We don’t just hand over a plan and wish you luck—we roll up our sleeves and help you put it into action. From training your team to setting up automations and time-saving systems, we ensure the solutions stick and work for you.

  • Gail Virgona

    Krystal has a unique combination of extensive experience across many areas of marketing coupled with a calm, rationale and honest personality that is quite rare in our industry. In that sense she’s a real unicorn. Extremely experienced and able to provide support with branding, SEO, Google Ad Words, digital advertising, copy writing, web design and optimisation, PR, influencer outreach – the list goes on and on. If you’re looking for someone who can cut through the BS and give you an honest and effective marketing strategy, then you’ve come to the right place.

  • Krista & Lea-anne, Vanilla Mozi

    Working with Krystal is an absolute pleasure.  She is highly efficient, capable and has an intuitive way of knowing what your brand needs.  She’s very creative but also brilliant with all the back-end complicated social media and tech management.  Krystal is very professional but personable and flexible.  We highly recommend working with her - we love her!

  • Di Rowling, iikon design

    Sarah’s ability to ascertain client needs, to understand where to position a business and know how to move the business forward by creating an efficient and workable infrastructure is, in my opinion, second to none. She has an innate ability to bring out the best in people by educating, encouraging and building on their strengths. It’s hard to imagine anyone more talented in helping a business with strategic planning, positioning, marketing and streamlining operations. 

  • Nichola Ross

    I worked directly with Krystal across a number of clients over the past 5 years, and have always been impressed by her ability to develop a creative solution for her clients. The digital strategies she developed and executed for her clients were comprehensive and included detailed organic and paid approaches, allowing us to reach customers in a way that offered value for the client and their customers.

Contact us.

Ready to Get Unstuck?

Let’s talk about where your business is today and where you want it to go. Book a free coffee catch-up to see how we can help you streamline, grow, and succeed.

We’ll take the time to understand where you’re at, what you want to achieve, and how we can support your journey. Think of it as a casual chat to see if we’re the right fit for your business.